Transition Stories: Pathway Financial Design

There’s a moment in Alice’s Adventures in Wonderland where Alice admits she doesn’t much care where she ends up. The Cheshire Cat’s reply is blunt: then it doesn’t matter which road you take.

Most financial professionals care deeply about where they’re going. The firms recruiting them often don’t.

That’s the problem in today’s talent market. Mega broker-dealers and large RIAs compete hard for top advisors, offering impressive transition packages and sign-on deals. What they rarely do is sit down, ask the right questions, and genuinely listen to the answers.

Billy Hopkins addresses this head-on in his latest article, A Tad from Perfect. He shares a candid conversation with a financial professional who believed Silver Oak was the better firm but assumed a larger competitor could pay more. Maybe, but that firm probably never asked where the advisor truly wanted to go.

Money matters, but numbers won’t tell you whether a firm will support your long-term vision or just plug you into their existing model.

We call ourselves “a tad from perfect” on purpose, investing heavily in our people, our technology, and our advisor community rather than a marketing budget. Over 26 years, we’ve built a flywheel around five disciplines that independent entrepreneurial advisors need to scale: wealth management, financial planning, technology, business planning, and community.

The framework supports advisors on their own terms. No one tells you what to do or how to do it.

Stop asking what can get you where you want to go and start asking who.

Read the full article for more here

In Joel’s Words

When Pathway Financial Design joined Silver Oak’s team of financial professionals, firm co-founders Joel Broersma, CFP®, E.A., and Dan Korhorn, CWS® had reached a tipping point. Mutliple acquisitions and ensuing headaches led them to make a change.

Pathway Financial Design serves approximately 2,000 clients from its headquarters in Grand Rapids and offices in Holland and Traverse City, Michigan. The hybrid firm specializes in multi-generational financial planning and investment management, with a focus on serving hardworking families and small businesses with holistic plans throughout West Michigan. When looking for a new broker-dealer partner, true independence was a big priority.

Watch this interview with Joel to learn why they broke up with their broker-dealer, and why they chose to join Silver Oak.